It’s a jungle out there when it comes to rising up the ranks of the major search engines. Getting your site to show on even the 5th page of results requires a strong understanding of SEO principles and a local advertising agency to implement improvements. Here we’ll go over a few of tricks to help you become king of the jungle.
When publishing content, it’s best to post multiple short pieces on topics that are similar than it is to post extremely long articles. Long pages are weighted less highly than short ones by search engines. Also, viewers will likely read shorter articles.
If you want to get the best, most specific result possible, using a search engine, then use quotation marks. For example, if you want to know Andy Pettite’s statistics in the final year of his career, type: “Andy Pettite” + “final year statistics.” This ensures that the engine doesn’t pull up unnecessary results, like his statistics from the other years of his career.
Tag optimization is really the key to search engine optimization, because your tags are one of the most important aspects of your website. In days gone by tags were just a way to get across basic info, now tags are used in order to locate your site and to rank it accordingly!
Get to the point with keywords. Most searches are only two or three words, and if your keywords are longer than that, you may be more difficult to spot. Shorter is better. So, if you can eliminate unnecessary words, do it! Your goal is to be seen by as many people as you can, not describe everything you do in the keywords.
Remember to effectively use the description meta tag on your website, because that is what search engines will use to summarize what a page on your website is about. Search engines will generally use a maximum of 160 characters for this description meta tag. Using the description meta tag, will go a long way toward boosting your SEO value.
Avoid deep directory hierarchies to optimize your website’s search engine ranking. When a search engine has to trawl into deep sub-directories to find all of your content the indexing process slows to a crawl. Make sure that none of your website content is placed more than three sub-directories deep so search engines can index your whole site quickly.
When creating external links to promote your website, the anchor text that you use is critical in establishing the effectiveness of the links in raising your search engine rankings. Make sure the anchor text uses the exact key phrase that you want search engines to rank when locating your website. For example, if you run an office supply company and want search engines to locate your website with the phrase “office supply store,” then this is the key phrase you should use as your anchor text. The more external links that point to your business using this phrase in the anchor text, the higher your rankings for the phrase.
Remember to search engine optimize your articles before publishing them. By including keywords in the title and body of an article on your website, you can increase your website’s search engine results page rank. The higher your website’s page rank, the more targeted, organic visitors you will get to your website.
Don’t use any service that blocks the information about your domain ownership. If you register your domain with Google and it has the information blocked Google could view you as being a spammer and thus not allow you to rank on the results page and get the traffic you desire.
To get better traffic from your site’s RSS feed, use keywords there just like you would on your own page. This will help users to find your feed through search engine, which will lead to more visitors for your site. The best places to insert keywords are your feed’s title and description.
You aren’t going to become king in a day but these tips are going to put you solidly on the way to becoming king of your keywords. Incorporate as many of these tips that you can to see your ranking start to soar. Keep in mind that the more popular your keywords, the harder your fight for status is going to be. Keep following these tips and keep learning new ones to rise above the rest of the field.